Has anyone used Overture?

[theprofessor]

I'm wondering if anyone has used or has had any success using Overture or other pay per click campaigns for their web site?

We use it for our non-adult businesses and they work unbelievably, but I'm wondering if anyone has tested those waters and the results from those campaigns.

Thanks all........
theprofessor

[spudnik]

We've used Overture extensively for about three years now, with great success. Other PPC engines have yielded less dependable, but still very, very good results. Google AdWords, in particular, are proving to be quite effective.

Good luck!
Spudnik

[luke]

Nope, don't think we've ever used any payperclick se like that.

[Darin]

Google Adwords rocks.

Overture is a bit picky as to the keywords you bid on in adult, they have so many partners they have to keep things in line. So it doesn't help me much in my niche.

:D