AdultB2B
05-20-2009, 01:00 PM
HOW TO PRODUCE EVIDENCE TO PROVE YOUR CASE
Yesterday we used a court case with some examples of the types of evidence that are used. Here is a list of the types of evidence you should use when marketing:
Articles/press stories
Associations
Awards
Books
Charts & graphs
Client lists
Comparisons
Compliance checklists
Earnings reports
Endorsements
Examples of savings
Expertise tests
Facts & figures
Performance audits
Photos/videos
Product demos
Quotes
Standards lists
Statistics
Technical drawings
Test/lab results
Testimonials
As a marketer, you are your own investigative team. When you sit down you have to gather that information. But do not rely solely upon the business for the evidence; no attorney ever gets all of the evidence from his client. Theres more intelligence gathering that needs to be done. The business can point you in the right direction but then its up to you to get additional information that you determine would best portray the business you serve.
More on this tomorrow.
For more information SUBSCRIBE (https://www.mynewsletterbuilder.com/tools/subscription.php?username=nickcage49&newsletter_id=1409757795) to our new weekly marketing newsletter.
Yesterday we used a court case with some examples of the types of evidence that are used. Here is a list of the types of evidence you should use when marketing:
Articles/press stories
Associations
Awards
Books
Charts & graphs
Client lists
Comparisons
Compliance checklists
Earnings reports
Endorsements
Examples of savings
Expertise tests
Facts & figures
Performance audits
Photos/videos
Product demos
Quotes
Standards lists
Statistics
Technical drawings
Test/lab results
Testimonials
As a marketer, you are your own investigative team. When you sit down you have to gather that information. But do not rely solely upon the business for the evidence; no attorney ever gets all of the evidence from his client. Theres more intelligence gathering that needs to be done. The business can point you in the right direction but then its up to you to get additional information that you determine would best portray the business you serve.
More on this tomorrow.
For more information SUBSCRIBE (https://www.mynewsletterbuilder.com/tools/subscription.php?username=nickcage49&newsletter_id=1409757795) to our new weekly marketing newsletter.