X Nations - Yahoo to Begin Testing Bing-Powered Results This Month

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The Microsoft/Yahoo deal is finally underway. But is it just me or is Microsoft using Yahoo as a guinea pig? You guys think this partnership is temporary or a lasting one?

Quote:

SUNNYVALE, Calif. — Yahoo has confirmed it will be testing Bing powered results in its live search results.

The company said in a statement, “Though much of our testing is already happening offline, this month we’ll also test the delivery of organic and paid search results provided by Microsoft on live Yahoo traffic.”

The statement was part of an email Yahoo sent discussing some of the organic Yahoo-to-Bing transaction topics that are on the mind of its advertisers.

Yahoo said the “testing volumes will fluctuate during this period” and it will make sure to keep “paid search volume in particular kept low,” as to not impact advertisers.

The switch over will happen sometime in August or September and possibly later if testing doesn’t go well.

Read the entire article here.