DK... Maybe I'm in left field, but isn't 7 million just a drop in the pond when looking at the big picture here?
I see a lot of posts saying that "targetted email marketing" is not only still effective, but still very profitable, and will continue to be so. I have my doubts.
But I don't want to confuse mailing to opted in's versus mailing to
members of a specific service. For example, when I send out the xnations newsletter twice a month, I am not selling anything. I am simply passing on information about a service to which the addressee uses. There is a big difference.