Thanks Bruce! I still believe education is the key to every success - I'll never forget a quote by an education colleague I admired:
"You first have to know what you don't know."
After that it is easy, depending on your personal abilities and resources, you either research and learn what you've determined you need and don't know, or you hire those already possessing the expertise you require and contract with them to achieve your goals. In the adult industry we see daily examples of both strategies...
Now is the time to judiciously evaluate all your marketing expenditures, and most likely to improve and increase your efforts, not the other way around. Let's share some ideas going in this XNations thread
http://www.xnations.com/showthread.php?t=23382
and then decide whether we accomplish these strategies through our own efforts or hire experts to provide them for us...