Have Something Good To Say - Part 3
We've been talking about having something good to say.
So think about this right now: Do
YOU "have something good to say?" Are there things that you do that make you a better value for the money than your competitors? If not, then why is it that you expect to win in business? If the local high school varsity football team played against the reigning Super Bowl champs, would you expect the varsity to win? Of course not. You've got to create something so unique, so good, so unparalleled that it makes your prospects say, "I would have to be an absolute fool to do business with anyone else."
So, take a moment and write down on a piece of paper everything about your business that is "good to say." Keep this handy as you work on your marketing and advertising campaign. You may find your list will change, but that's ok because this is a great place to start. Evaluate your business, and find what it is that makes you unique. Why should prospective customers choose you?
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