[TheLegacy]

I prefer sticking to google analytics and the google search console. Nifty is an excellent tool for tracking advertising and affiliate statistics. You can track any advertising networks eg. Facebook ads, Google Ads, Bing Ads, but also a dozen other affiliate programs and advertising networks. You can track Clicksor, Clickbank, ClickBooth, Ebay or Amazon etc

Which is good if you're client wants to get into all that - but in SEO social traffic sources generally is low and facebook doesn't like porn and other sources are shutting it down to.