We've used Overture extensively for about three years now, with great success. Other PPC engines have yielded less dependable, but still very, very good results. Google AdWords, in particular, are proving to be quite effective.
Good luck!
Spudnik
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<font size=1>"Moral indignation is jealousy with a halo." - H.G. Wells
"You need only possess perception and be made of flesh, and you will see that pleasure is good." - Epicurus</font>
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