I haven't completely considered the ramifications of this development but I have noticed a few interesting things...
1. Trials ($1.95) are never charged back (actually 0.004%)
2. The largest percentage of chargebacks / sales occurs on the first rebill. Subsequent rebills are a little over half as likely to be charged back.
3. A disproportionate number of chargebacks occur on accounts with incorrect email addresses.
4. While cross sells are more likely to be charged back, most of the time a chargeback for a cross sell also yields a chargeback for the original purchase.
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