[StuartD]

I think BoSelecta here already knows my stand point on this issue.

And I can see the point that if someone is a double opt-in, then they really want porn. It makes them more valuable.

however, I still don't take practice in it, because I don't believe in it.

Like McAttack said... Company A gets your concent to send you emails about virtually anything. And then Company A sells it to Company B. Company B not only doesn't have your concent, but you have never heard of Company B before in your life. And now all of a sudden, they're sending you virtually anything as if you've been best friends since high school.

Well, to me... that's spam. Like I said, I can see how it's "better" than traditional spam... but... it's still spam. If you don't want to hear from Company B, don't want them to have your email address, don't even know who they are... and they send you stuff asking you to buy what ever they're selling... that's spam.... no matter how many times you opted in to Company A's list.

My question is... what happens when it then gets sold to Company C? or D? or E?
It's still a double opt-in email isn't it? Meanwhile you've gone from a porn site to another porn site to a gambling site to a penis pill site to a breast enlargement site to a university diploma site and so on... but it's all quite ok because you did the double opt-in thing with a website once... with Company A.