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gunner · 09-28-2002, 02:53 PM

CPM is the measure of cost per impressions. It's means the cost per thousand ads delivered, or the number of impressions. So a $2.50 CPM sounds great, but that REALLY depends on where they're coming from.
I'd be somewhat cautious because in most advertising campaigns, you've got to consider a lot of factors in determing the cost effectiveness.

09-28-2002, 02:53 PM	#2
gunner gunner should edit this your head in my bag Join Date: Sep 2002 Location: IL Posts: 587 xBucks: 3,566	CPM is the measure of cost per impressions. It's means the cost per thousand ads delivered, or the number of impressions. So a $2.50 CPM sounds great, but that REALLY depends on where they're coming from. I'd be somewhat cautious because in most advertising campaigns, you've got to consider a lot of factors in determing the cost effectiveness.