The most famous of the 1960s rock festivals, the Woodstock Music and Art Fair was held on a farm property in Bethel, New York, August 15–17, 1969. It was organized by four inexperienced promoters who nonetheless signed a who's who of current rock acts, including Jimi Hendrix, Sly and the Family Stone, the Who, the Grateful Dead, Janis Joplin, the Jefferson Airplane, Ravi Shankar,Woodstock was a legendary festival that lasted from 15-17 August, 1969. The "free" concert (it ended up costing $2.4 million) was sponsored by four very different men: John Roberts, Joel Rosenman, Artie Kornfeld and Michael Lang.
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