[Special_K]

I am not a fan of cross-sales. I do not see it as way to build a brand. Upselling to include additional 'same brand' products is great but a cross sale, I think, is risking your own recurring revenue in attempts to get a little more at the gate.

I think a site that offers unique, exclusive content, that is well designed, easy to navigate, has an intuitive members area, and updates frequently does not need to use cross sales as a way to maximize revenue.