Trends in the business...

[Platinum Albert]

Hello All:

Great thread Chris....

All points above have merit, however, I think billing and legislation will always be determining factors as to the fate of this industry.

With billing being a prominent factor for all of us, I see new revenue streams (eg Cross Sells/Up Sells) as additional ways to make money and offset other costs to give the surfer a better product.

In respect to legislation, we are seeing laws changing and with one swift move in legislation, affilate models may have to make numerous changes to adapt to the market. From the affiliate model, I believe success is coming in the form of adapting quickly to change and diversfying your billing and products.

Living in the "Here and The Now" sometimes reaps the immediate rewards of profits, but if you don't plan for tomorrow, those profits twindle quickly. There is a big difference between leadership and management.

Platinum Albert
Platinum Bucks