It isn't all cross sales that are under the microscope. A company can cross sale within its own network. They can't just sell or trade their customers to outside parties.
MasterCard needs to actually enforce the rule, make a few high profile examples as well as nail a few smaller players too, so that the small to medium offenders won't think they can just barely hide under the radar and all is okay as long as they remain hidden.
Then Visa needs to follow suit. Not just announcing their stance, but actually following through with enforcing any rule(s) they have regarding the sale or exchange of information.
MasterCard has some pull, but Visa really needs to step up to the plate. When the two companies are on the same page and rules are actually enforced, then we will begin to see significant changes.
Both mainstream and adult companies need to get nailed. When mainstream starts to get nailed, the public will hear about it too, and then it isn't just us horrible porn people who were abusing consumer credit cards.
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