I think they got stingy with the money, when they did'nt want to pay the 3 million or so in royalties, they thought it would be a good idea to change things up and thought people would be behind them, cuz it's Canadian Hockey.
They shockingly didn't understand the cultural stature or branding behind the song. I wouldn't call it the second national anthem, but like the Yahoo yodel and the Intel song, 5 notes of the HNIC song and you would know it.
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