this question is for the ladies ...

[Panky]

There is nothing wrong with you. Some of the brands out there look really good in the bottle because the lip gloss is condensed. When applied to the lips, the lip gloss is thined out. For a lot of people, it looks like they just have shiney lips without much more than their natural pigment showing.

What you can try, is apply like a matte lipstick and then use the gloss over top. The pigment of the lipstick tends to help bring out the pigment in the gloss.