Quote:
Originally posted by Vid Vicious
I'd like to follow up on that Question if I might ...
how important is design for hosted galleries?
|
Hi bro how are you doing?
Good question, specially because people tend to mix the idea of a good gallery design with the idea of a pretty gallery design.
A good gallery is not necessarily "pretty and glossy" - but it MUST be designed with the focus of presenting the content nicely while giving the surfer good reasons to click on the link to the paysite instead of hitting the X and getting to the zillions of other free galleries on the TGP he´s visiting.
Design is not about photoshop skills. Photoshop is part of it, but what makes or breaks a design is the ability to give the REASON to click on the paysite link, pre-selling the product he will find ahead, creating a fantasy inside his head. This envolves layout knowledge and copywriting skills. Photoshop is an extra eye candy.
For Effective Gallery Design keep in mind two keywords: CTR and pre-sell.
Take care!
Bruno Dickman
Threaded Mode