When do you decide to stop promoting a sponsor?

Originally posted by pornJester
I think it's important to experiment and see what works best for any sponsor. But overall if a sponsor just isn't converting, even after making changes, it is time to move on.

First, there is a big distinction between the Click-Through Ratio (CTR) and the conversion ratio.

Once the surfer lands on the sponsor's page, I made my job. It's then up to him to make the sale. Of course, the gallery must reflect the style of the site to avoid cognitive dissonances. You don't advertise chicken for a store that sells only fish... But my galleries where designed within the spirit of the main site, and had an excellent CTR


Then, another big point:

There are hidden costs of promoting a cheating or poorly performing sponsor, and in that case, the best your CTR is, the more a liability it becomes.


Never mind that the sponsor does not convert, tou have to keep the galleries up. If you choose not to , you have to notify every TGP you've ever posted to, usually under the penalty of loosing your partner status and/or getting banned completely or at least having a lot of 'splainin' to do.

That's a large hidden cost in terms of credibility, time, etc.

Heck, in the situation where your galleries are popular, the TGP owner might even be displeased by you pulling the plug on the gallery (ies) for while you're loosing blood with every click, he makes money with it. In that situation, no matter what happens, you loose.

Conclusion: for submitting galleries to TGPs, choose your sponsors VERY VERY carefully...