I suspect that many of the future trends in this industry will be foisted upon us by external forces, unfortunately, and will be less marketing trends than trends introduced by legal necessity. Within the next year or so, I expect that we will see new federal legislation concerning bulk email (I think its likely that it will become illegal to send explicit images via email, for example), and regulations handed down by VISA/Mastercard will continue to get more stringent, as well.
Of course, in terms of legal restrictions, Congress needs to figure out how to write legislation regarding the net which is actually enforceable and Constitutional, something they have had a great deal of trouble with in the past...
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Quentin Boyer
Director of Marketing and Public Relations
<a href="http://www.topbucks.com/">TopBucks</a>
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