What's your take on cross sales?

[Special_K]

I am not a fan of cross-sales. I do not see it as way to build a brand. Upselling to include additional 'same brand' products is great but a cross sale, I think, is risking your own recurring revenue in attempts to get a little more at the gate.

I think a site that offers unique, exclusive content, that is well designed, easy to navigate, has an intuitive members area, and updates frequently does not need to use cross sales as a way to maximize revenue.

[Rochard]

They are fucking evil. It's like walking in to Target, spending $20 on a DVD, and coming home to find out I really bought two DVDs and my charge was $40. Then, when I go back to Target, they make me buy something I didn't want.

This should be so illegal it's not funny.

[SykkBoy]

Originally Posted by Special_K

I am not a fan of cross-sales. I do not see it as way to build a brand. Upselling to include additional 'same brand' products is great but a cross sale, I think, is risking your own recurring revenue in attempts to get a little more at the gate.

I think a site that offers unique, exclusive content, that is well designed, easy to navigate, has an intuitive members area, and updates frequently does not need to use cross sales as a way to maximize revenue.

I'd be willing to bet that retention on our sites is pretty close to those on an all exclusive site...we have frequent updates, but it's all third party licensed content and members areas are nothing overly fancy...