We use a ton of PPC engins, Example: Goclick, Google, search123, searchfeeds, and many more. With Google what Ive learned is that you have to go small or go BIG. Ive tried to bid for years in the middle and lost every time. You can set it at a very low idle bid so its running constantly then do huge spurts at 2 or so days at a time. My experience with Adbrite of the last 3 years has been HELL. I don't know why I use them.
Also, I would suggest to play around with the local sites/publications and build some skills and knowledge. Then I would test out the bigger ones. From my experience they can bring in some quick cash, but it is more of a long term investment.
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