How will lower payouts affect you?

[BobbyR]

We aren't planning any immediate changes with 4freebucks. The goal is and always will be to offer the best per click value for our affiliates. The advice I would give to webmasters in this environment is to stop worrying about conversions and the reduction in payouts. Look at your bottom line at the end of the day. Entrust your traffic to the sponsors that make you the most money for your clicks. I would also get more educated on geo-sorting traffic and how to optimize international traffic, instead of just sending it off to one dialer.

I look forward to the changes this is going to bring to our industry. I like the idea of the sponsors thinking less about the webmaster and more about the surfer who is actually a consumer/customer not just a transaction and unique in an admin panel. By servicing the customer before the webmaster you end up offering both of them a better product.

We wouldn't all be here if surfers weren't shopping for adult content. They will pay for it if we stop giving out for free. And they will actually stay a member maybe even longer than a month if we can just offer them a good product worth sticking around for.


I agree with LAJ in sponsors considering the ROI for paid advertising, be it PPC and PPI compared the cost of payout to webmasters. We are already starting to see this shift with programs developing a mix of webmaster traffic and paid traffic.

I also agree with John in how eventually we may see less traffic trading and sharing of information between sponsors as competition gets tight and margins get even tighter. Traffic will be more golden than ever and a trade would really have to be worth it. After all, most of the sponsor traffic comes from the same sources. Every sponsor would rather go straight to the source if they can rather then get the same traffic recycled through another sponsors exit chain.

I don't think if this as a 'sky is falling' situation at all. Change is always good. Give it a couple months. I think everyone will be doing just fine.