I'd say that these days a content manager is a must have for paysites UNLESS you already have something that works very well for you and is still very efficient. For existing programs you may already have a method to your madness so to speak that works quite well for your program and is still very efficient and still allows for plenty of growth so switching over might be a bigger pain than going with what you've already got in place. If it is a new or relatively new program I would switch over in a hurry because as you grow it will likely become harder for you.
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