Nice article Horg. You did leave out one thing that I might have mentioned though. When size of a file is an issue but you want very nice clear text then I will often choose gif over jpeg. This is especially true with certain colour combinations of text/background. The loss in visual quality of the photographic section of a banner can many times be more than offset by having sharp and clear text that the surfer has no trouble reading. Probably anybody that has done a few banners has noticed that it can be a real bitch to find a combination of colours/fonts that doesn't look blurred in jpeg even with settings of 95 or above. And also when there are large sections of the same colour, as there often are in banners, the gif files can actually be significantly smaller than a jpeg.
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