Quote:
Originally posted by Danny_C
Cross sales in general will never go away... but the way they're done may have to be adapted to the times... as all things are.
Cross selling is a standard marketing practice in all industries, and all mediums. I bought some crackers once, and on the box they gave a good tip for eating them with a certain brand of cream cheese. I tried it, and it was good.
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Did they package up that certain brand of cream cheese together with the crackers so that you bought both for $6.99 instead of just the crackers for $4.99?
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