Evil Chris, it's not unheard of by any means for straight guys to run gay websites. It's like anything, you have to know your audience. Run your text and design past some gay friends if you want to be safe with your concept. There are lots of things that can be said that will be offensive and totally turn off your audience before they even go into your site.
And btw, if you are thinking "book store" guys should feature hot guys in Barnes and Nobles, you may want to sell the domains right now. LOL!!!
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